Why your business needs a blog

I was chatting with a business owner at a Prattville Area Chamber of Commerce event, proposing to write a blog for his business.

My timing was excellent. He said that he had just returned from a social media conference and was told that a successful website must have a blog. I could not have said it better. And it’s true.

Why is a blog so critical to your website? Tina Mac is a social media guru and strategic marketing expert who told me that a blog is…

1. A great way to have consistent fresh content on your website and social media (AKA content marketing).

2. Important for search engine optimization (SEO).

3. Available 24/7, so people can read on their own time.

4. A great way to create a relationship with your customers.

5. Portrays you as an authority in your industry.

Content marketing, SEO - great buzz words. To me, a blog helps attract people to your website and those people are your potential clients/consumers.

A blog helps market your business by:

• Describing how your services/products benefit a consumer or client.

• Providing general information to assist consumers in making decisions.

• Explaining how your services/products set you apart from rivals.

I have decades of writing experience and can tailor a blog for your business.